July 18th brought us the release of 180 Boardshop's first ever New Era Fitted release. The hat dawns the stores "808 ALL DAY" logo complete with an embroidered shaka on the back of the cap.
Only 40 hats were made for their first run, with only 36 of these jems being released to the general public. Only a handful of hat's were left on the preorder list for next day pick-up after Friday's release so cop one fast.
For full coverage photos of the release PEEP MY FLICKR SET
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